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Marketing Professionals Forum – Fully Booked
March 27 @ 2:30 pm - 5:00 pm
Taylor Made Computer Solutions and Warner Goodman will be hosting our very first Marketing Professionals Forum on Tuesday, 27th March at 2:30pm – 5pm at the Porsche Centre in Lakeside Business Park.
With the General Data Protection Regulation (GDPR) coming into force on the 25th May 2018 across the European Union, and the apparent obligation to obtain consent before sending any marketing communication to anyone, even in their business capacity, it is more important than ever to look at what steps we need to take as marketing professionals to be GDPR compliant.
There is a vast amount of material freely available about GDPR but it can be a case of information overload and knowing what the regulations say, what they really mean, and what to do about them is very important. We would therefore, like to invite you to join us at our GDPR focused round table, where Geoffrey Sturgess, Warner Goodman Consultant Solicitor and GDPR expert, will provide valuable information specifically tailored to Marketing Professionals.
2:30pm – Arrival and registration
2:45pm – Introductions
3pm – Introduction to GDPR, including:
- Data roles, i.e processor, controller, joint controller etc
- How it is different from the Data Protection Act
- Why it doesn’t necessarily mean what it says.
- What is happening about PECR
3:45pm – Break
4pm – Marketing Specific GDPR, to include:
- Direct Marketing
- Event management
- Social Media
- Newsletter campaigns and databases/CRM systems
4:45pm – Questions
5pm – Close