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In today’s business market, not having a website could be a major downfall to a business – so it’s not only vital to have a website but to ensure that it’s relevant and stands out from the crowd. With the internet being accessed from not only Computers and Laptops, but mobile phones and tablets – finding the website for a company is often the quickest way to get the information you need.

In my first blog for the company, I want to focus on a few top trends for websites to have in 2014, that I think will be vital to a company’s web success.

Mobile-friendly website
Gone are the days of WAP websites, with 3G now covering overall 95% of the UK – fast internet access is available to the masses from a smart phone. I think now more than ever, with 4G rollout looming, that businesses ensure that they have a mobile or at least a mobile-friendly website.

In recent years, mobile internet traffic has grown exponentially and this will only continue grow. For a business however, I wouldn’t recommend embracing “mobile first”, the majority of business users will still be using their Desktops and Laptops for their work web-browsing and will appreciate a full website as the first option.

The next time you’re out networking at a conference, giving out a web address to someone (who is more than likely to have a smart phone) allows them to have a quick look at what you or your business has to offer.

Simple, focused landing pages
Websites are going the same way that UI design is for things like iOS and Android; less is more. With this in mind, a lot of websites are opting for a simple, clean landing page that focuses on the core of what the website or business has to offer.

I think this is going to be huge in 2014 and has already been seen on a number of different sites:

  • http://weathersnap.io
  • http://dropbox.com
  • http://wipmessenger.com

It’s a great way to give the key information to a user/customer and they can then click/tap/scroll to get more information if they want to.

Flat UI
Windows 8 came out last year and although the adoption has been slow, 8.1 improved an already sturdy OS with some much-needed tweaks and improvements. The core of Win8 is its Metro design, which in short is a flat UI design. Apple also decided to give their iOS a huge overhaul this year, scrapping the skeuomorph design they used in versions 1 through 6.xx. iOS 7 was released and decided to use a clean, flat UI.

With this in mind, a lot of websites and general UI design is following trend to keep users from getting confused when using them. Transitioning from an OS to a simple clean UI on a website is also a lot easier to handle. Less really is more in this instance and the use of empty space forces the focus on the key elements.

Conclusion
In short, I feel that the three trends mentioned above are going to pave the way for websites this year, allowing easier, cleaner access to information wherever you are. If you’re going to give your site an overhaul soon, consider the above and in some cases – all three.

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