Job Title: Temporary Marketing Manager (1 year contract)

Department: Marketing

Responsible to: CEO

Location: Whiteley Head Office

Overview: The Marketing Manager will need to deliver professional marketing support along with strategic and operational advice to the business. There will be a requirement to operate on a practical level and undertake all aspects of marketing work as necessary with a ‘hands on’ approach. The Marketing Manager will need to be able to demonstrate how the effectiveness of marketing impacts and adds value to the business. Reporting directly to the CEO, the Marketing Manager will support all areas of the business and maximise the awareness of Taylor Made and Peach Technologies, both internally and externally.

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Who We Are: Peach Technologies and Taylor Made Computer Solutions is one of the UK’s leading IT and communications services providers. Together the enhanced group combines market-leading connectivity, mobile, telephony services, and IT services.

Duties & Responsibilities:

  •  Development of the TMCS marketing strategy that defines and supports business objectives.
  • Management of marketing plan to maximise reach, create and support revenue generation.
  • Management of the product marketing lifecycle from strategic planning to tactical activities
  • On-going campaign development and performance tracking to ensure business goals are achieved.
  • Monitor and analyse market trends and using the data to make appropriate marketing recommendations and decisions.
  • Research, analyse and evaluate competitor activity, taking action where necessary.
  • Explore and recommend ways of improving existing products with the aim of increasing profitability
  • Identify target markets and develop strategies to communicate them.
  • Campaign and propose effective ideas around TMCS marketing activity and product positioning.
  • Develop manage and maintain marketing plans and budgets – updating and adjusting dependent on business requirements. Marketing plans need to encompass events, marketing collateral, social media, website development, advertising, PR and product development.
  • Support and attend trade shows, conferences, seminars and sales meetings as and when required
  • Overall management of all marketing communications (gaining appropriate approvals where relevant) and of marketing collateral, including brochures, website(s), direct mail/email
  • Maintain customer and prospect databases and generate targeted campaigns
  • Update and management of marketing documentation on shared drives and portals
  • Effective liaison with and support for all other departments within the company regarding marketing initiatives, the customer & prospect base
  • Ensuring company CRM database(s) are continually updated with changes and additional information as soon as this becomes apparent
  • Where relevant presenting Taylor Made and Peach Technologies internally and externally to different audiences appropriately
  • Ensuring a consistent approach is maintained throughout all marketing mediums used across the business.

Relevant Experience & Training

  • Knowledge of a wide range of marketing techniques and concepts
  • Educated to HND/ Degree level or equivalent (ideally in a marketing qualification)
  • Experience of working in a marketing/events environment
  • Experience of managing a marketing function
  • Demonstrable ability to deal with people at multi levels up to Director level
  • Demonstrable ability to network through appropriate organisations

Essential Skills

  •  Excellent communication skills, written, verbal and interpersonal skills, including the ability to present to a variety of different audiences effectively
  • Good administrative and IT skills
  • Creativity and ability to work on own initiative and meet deadlines
  • Good research skills
  • Attention to detail
  • Team Player
  • Excellent personal presentation
  • Self-motivated and proactive
  • Ability to be resilient and to work under pressure

Key Relationships – Internal

  • Directors and Managers
  • Telemarketers and new business sales staff
  • Account management team members
  • Presales Technical & Business consultants
  • Engineering team
  • Accounts department

 Key Relationships – External

  • Clients and prospects
  • Marketing agencies
  • Suppliers/distributors, Affinity, Dealers and referral partners
  • Maintain customer and prospect databases and generate targeted campaigns
  • Update and management of marketing documentation on shared drives and portals
  • Effective liaison with and support for all other departments within the company regarding marketing initiatives, the customer & prospect base
  • Ensuring company CRM database(s) are continually updated with changes and additional information as soon as this becomes apparent
  • Where relevant presenting Taylor Made and Peach Technologies internally and externally to different audiences appropriately
  • Ensuring a consistent approach is maintained throughout all marketing mediums used across the business.

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